I'm Arun. I've spent 15+ years making websites rank, convert, and get cited by AI.
I don't run a call center full of account managers. I do the keyword research, the audits, the campaign builds, and the code myself, with a small team of developers and marketers behind me when a project needs more hands. If you want an agency that outsources your account to a junior three weeks in, I'm not it.
A technical operator, not a reseller of other people's work
Most agencies you talk to are salespeople. What you get after signing is a rotating cast of freelancers who never speak to you directly. I built UDMIDEAS the other way around. I'm the person who audits your site, writes your ad copy, structures your schema, and reviews your rankings every week. The team around me (developers, SEO analysts, and paid media specialists) exists to help me deliver faster, not to replace me on your account.
Over 15 years I've worked across dental clinics in Texas, ecommerce brands in the Gulf, service businesses in Israel, and retailers across Latin America and Australia. That range is exactly why I can say, with evidence rather than a slogan, that I understand how search behavior, ad platforms, and AI answer engines differ from one market to the next, and how they don't.
What I do in SEO
SEO is not a checklist you buy off a shelf. It's a repeatable system of technical fixes, content structure, and authority building that compounds over months. Here's what I personally handle on every SEO engagement.
Technical SEO
- Crawl and indexation audits (Screaming Frog, Search Console coverage reports)
- Core Web Vitals: LCP, CLS, INP fixes at the code level
- Site architecture, internal linking, and URL structure cleanup
- XML sitemaps, robots.txt, canonical and hreflang setup
- Structured data: Product, Article, LocalBusiness, FAQ, Review schema
On-Page & Content SEO
- Keyword mapping by search intent, not just volume
- Title tag, meta description, and heading structure rewrites
- Content gap analysis against ranking competitors
- Topical cluster and pillar-page planning
- Image compression and alt-text optimization
Off-Page & Authority
- Backlink audits and toxic link disavow
- Digital PR and outreach for editorial links
- Directory, citation, and Google Business Profile management
- Competitor backlink gap analysis
Local & Ecommerce SEO
- Multi-location landing page strategy
- Category and product page templates that scale
- Review generation and reputation signals
- Faceted navigation and duplicate-content control
My SEO Workflow
Discovery & Full Site Audit
I run a full technical, on-page, and backlink audit, benchmark you against 3-5 real competitors, and document every issue by priority and effort.
Keyword & Intent Research
I map keywords to buyer intent (informational, commercial, transactional) and build a content and page-priority matrix, not just a keyword list.
Technical Fixes
Indexation, site speed, mobile usability, and schema implementation go first, since content won't rank on a broken foundation.
On-Page & Content Build-Out
I rewrite or build pages around the mapped keywords, structure headings for readability and crawlability, and add internal links that pass relevance.
Authority & Link Building
Outreach, citations, and digital PR campaigns run in parallel to build the external trust signals search engines weight heavily.
Track, Report, Iterate
I monitor rankings, organic traffic, and conversions weekly, and adjust the plan based on what's actually moving, not on a fixed script.
What I do in SMM
Social media without a funnel behind it is just noise. I build social presence that feeds directly into your website traffic, lead forms, or product pages, and I track it against business outcomes, not vanity metrics.
Strategy & Content
- Platform selection based on your audience, not trends
- Content calendars and creative direction
- Short-form video and carousel strategy
Community & Growth
- Organic community management and engagement
- Influencer and micro-creator outreach
- Hashtag and discovery optimization
Paid Social Integration
- Boosted posts and retargeting audiences
- Lead-gen forms tied into CRM
- Performance reporting by platform
My SMM Workflow
Audience & Platform Audit
I identify where your actual buyers spend time, then rule out platforms that would just waste budget.
Content Planning
Monthly calendars built around product launches, offers, and content pillars, not random daily posts.
Production & Publishing
Design, copy, and scheduling, with consistent brand voice across every post.
Engagement & Community Management
Responding to comments and messages promptly to protect conversion opportunities and brand reputation.
Analytics & Optimization
Weekly review of reach, engagement rate, and click-through to the website, with content mix adjusted accordingly.
What I do in PPC
PPC is the fastest way to burn a budget if it's not run by someone who understands both the platform mechanics and your margins. I build and manage campaigns across Google Ads, Meta Ads, Microsoft Ads, and marketplace ads, and I optimize toward profit, not just clicks.
Campaign Types
- Search, Shopping, Performance Max, and Display
- Meta Ads: feed, Reels, and retargeting
- Remarketing and lookalike audiences
Account Management
- Conversion tracking and tag setup (GA4, Meta Pixel)
- Negative keyword and search-term mining
- Bid strategy and budget pacing
- Landing page conversion rate optimization
My PPC Workflow: Keyword Research to Live Campaign
Keyword & Competitor Research
I pull search volume, CPC ranges, and competitor ad copy to size the opportunity before spending a dollar.
Website & Landing Page Audit
Paid traffic to a weak landing page is wasted spend, so I check load speed, message match, and conversion paths first.
Account Structure & Planning
Campaign and ad-group structure built around intent tiers, with budget allocation mapped to expected return.
Campaign Setup
Ad copy, extensions, audience targeting, conversion tracking, and bid strategy configured before launch.
Launch & Monitor
Close daily monitoring in the first two weeks to catch tracking errors, disapprovals, or runaway spend early.
Optimize
Search-term pruning, bid adjustments, and creative testing on a weekly cycle based on cost-per-acquisition data.
Scale
Once cost-per-acquisition is stable and profitable, I scale budget on winning campaigns and cut underperformers.
What I do in AEO
The concept: AEO is about structuring your content so it gets pulled directly into answer boxes, featured snippets, voice assistants, and AI-generated summaries, rather than requiring the user to click through and read the full page.
How I do it
- Rewrite key sections into direct question-and-answer format
- Structure content with clear, extractable headings
- Add FAQ and HowTo schema markup so engines can parse answers
- Target "People Also Ask" and featured snippet formats
- Write concise, self-contained answer paragraphs (40-60 words) that stand alone out of context
My AEO Plan
- Identify question-based queries your audience actually searches
- Audit existing content against how competitors are winning answer boxes
- Restructure pages: question as heading, answer in the first sentence
- Add schema so the answer is machine-readable, not just human-readable
- Track snippet and answer-box visibility monthly
What I do in GEO — how I rank websites inside LLMs and AI tools
The concept: GEO is about making sure your brand, your products, and your expertise get cited when someone asks ChatGPT, Perplexity, Gemini, or Google's AI Overviews a question in your space. Traditional rankings put you on a results page; GEO puts you inside the answer itself.
My complete GEO process
Map the Questions AI Tools Are Already Answering
I test how ChatGPT, Perplexity, and AI Overviews currently answer questions in your niche, and note whether your brand appears at all.
Build Citation-Worthy Content
LLMs favor clear, well-sourced, factual content with data points, comparisons, and original statistics, so I write pages that are easy for a model to quote accurately.
Strengthen Entity Signals
I make sure your brand, founder, and products are consistently described the same way across your site, schema, and third-party mentions, since consistency is how models build confidence in an entity.
Get Cited on Sources LLMs Actually Crawl
Wikipedia-style reference sites, review platforms, forums like Reddit and Quora, and authoritative publications all feed into what generative engines pull from, so I pursue placements there, not just backlinks for classic SEO.
Structured Data for Machines
Schema markup, clean HTML hierarchy, and llms.txt-style content signals so AI crawlers can parse your site accurately instead of guessing.
Test, Measure, Refine
I re-run the same prompts across AI tools monthly to check whether your brand's presence in AI answers is growing, and adjust content and citations based on the gaps.
I work worldwide, in your customer's language
SEO, SMM, PPC, AEO, and GEO all fail if they're translated instead of localized. I build campaigns and content in the target language from the ground up, accounting for local search behavior, competitor sets, and cultural nuance, not a machine-translated copy of the English version.
Cities and regions I serve
USA
Israel
Gulf Countries
Latin America
Australia
Europe & Rest of World
How I design and build websites from scratch
I build custom-coded websites, not template installs. Every site is planned around conversion and search performance from the first wireframe, then built to be genuinely fast and maintainable.
Design & Planning
- Wireframes based on user flow and conversion goals
- Component-based design system: typography, color, spacing scale
- Mobile-first responsive layout planning
- Information architecture mapped to SEO keyword structure
Development & Coding
- Custom-coded React JS front end with component reuse
- Semantic HTML5 and accessible markup (ARIA where needed)
- Node.js / REST or headless CMS backend integration
- Performance budgets: image optimization, lazy loading, code splitting
Functionality
- Contact and lead forms wired into CRM or email
- Booking, quote, and calculator tools where needed
- Multilingual routing and hreflang implementation
- Analytics, conversion tracking, and heatmap integration
Launch & Growth
- Pre-launch technical SEO and schema implementation
- Cross-browser and cross-device QA
- Post-launch monitoring for speed and uptime
- Ongoing content and feature roadmap
How I plan a site from services to a full ecommerce store
Whether you're starting with a service-based brochure site or launching a 500-product store, the planning process starts the same way: what does the customer need to see, in what order, to trust you and buy.
What I add and its functionality
Storefront Essentials
- Product catalog with filterable categories and variants
- Search with autosuggest and typo tolerance
- Cart, checkout, and secure payment gateway integration
- Inventory sync and order management
Growth Features
- Product schema and review markup for rich results
- Abandoned cart recovery and email flows
- Upsell, cross-sell, and bundle logic
- Speed optimization for high-SKU catalogs
How I grow the business after launch
Launch is the starting line, not the finish. After the store is live, I run SEO on category and product pages, set up PPC and retargeting for the highest-margin products, build email and social flows to bring buyers back, and review conversion data monthly to fix the leaks in the funnel before scaling ad spend further.
Straightforward pricing, no bloated retainers
I price my work by the deliverable, not by padding hours you can't audit.
| Service | Details | Price |
|---|---|---|
| SEO | Technical, on-page, and off-page SEO for one website | $300 |
| SMM | Social media strategy, content, and management | $300 |
| PPC | Campaign setup, management, and optimization | $300 |
| Website Design & Development | Custom-coded, service-based website, up to 100 pages | $500 |
| Multilingual SEO, SMM, PPC, AEO & GEO | Each additional language, priced separately | $500 |
| Ecommerce Website Design & Development | Full store build, up to 500 products | $1,000 |
Don't hire an agency. Hire the person doing the work.
15+ Years, Hands-On
I've been doing this since before AEO and GEO existed as terms. I adapted with the industry instead of relying on outdated playbooks.
One Point of Contact
You talk to me directly. I write the strategy, and my team of developers and marketers executes under my review.
Global & Multilingual
From Texas dental clinics to Gulf ecommerce brands, I've run campaigns across markets most agencies won't touch.
I call myself the best because I've put in the reps: fifteen years of audits, campaigns, and code across more markets than most agencies ever see. That's not a slogan on a landing page, it's what fifteen years of client results looks like when you do the work yourself instead of outsourcing it.
Have a website, a store, or a market you want to win? Let's talk.
Arun · Founder, UDMIDEAS · +91-9521186150
Call / WhatsApp +91-9521186150
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